Market analysis will help you understand the environment in which you will operate and identify opportunities and challenges. When focusing on your business, it is important to consider how your business can fill a gap in the market or offer something new and innovative. Identify your target audience – for example, stay-at-home moms, working people or pet owners – and focus on their specific needs. It is also important not to forget about the Competitive Analysis , which will help you understand the current market situation, research prices and, for example, find out the satisfaction of current customers from Google reviews.
Example: If you run an online platform for mentoring gambling data malaysia women in IT, analyze the market in terms of the growing demand for digital skills and the shortage of women in the industry. Show how your platform can help women overcome barriers and gain new skills and job opportunities.
In your marketing strategy, you should consider how you will personal responsibility, passive income, fun and more – that’s what’s most important to online founders! reach your target audience. Think about the channels that are most accessible and effective for them – for example, social networks (Instagram, Facebook or TikTok) where your target audience spends their free time. Also, don’t forget the importance of building a community and creating a personal connection with your customers.
Example: If you sell handmade jewelry
It can be effective to focus on Instagram and Pinterest, where you can visually showcase your products and tell stories related to them. You can also use influencer marketing , collaborate with bloggers, or organize workshops focused on creativity and self-realization.
Recommendation: Follow industry experts who often share interesting tips and tricks on social networks like LinkedIn. Here are our picks: Holky z Marketingu , Karel Novotný a Brand Family , House of Řezáč , or buy the book Jak na sítě .
Conclusion of the first part
You now have a solid foundation for creating your business plan. Your thailand data executive summary, business description, market analysis, and marketing strategy form the framework on which to build. You have taken the first important steps in thinking through your business and focusing on its success. In the second part of our guide, we will focus on other key areas that will help you fine-tune your plan and prepare for all the challenges that lie ahead.
