Brand awareness represents the level of awareness and appreciation that customers have towards a company or its brand. It is the first fundamental step towards success in the market. Greater awareness leads to a positive hungary phone number library predisposition on the part of the target audience and represents a supporting factor for the evolution of the sales process.
In this article, we’ll explore key strategies to increase your business’s brand awareness and how to measure their effectiveness.
What is meant by awareness: definition of brand awareness
Awareness, translated as “awareness,” indicates the knowledge that the public has about a brand. This concept can be report in different ways, such as “brand desirability” or “brand notoriety.” Essentially, it reflects how special features & convenience much consumers know and like a company.
Brand awareness refers to the soul of a company and encompasses its unique value proposition, corporate culture and reputation, features and benefits of its offering. In short, brand awareness causes the public to recall general emotions and impressions related to your brand.
Increasing brand awareness is the primary frist database goal of corporate branding and communication strategies. According to a study conducted by Ony.com, 89% of marketing professionals consider brand awareness as their top priority.
Brand awareness and brand recognition
Awareness should not be confuse with recognition. Brand recognition refers to how much users are able to identify your brand through the logo, colors, packaging and everything that represents, from a communicative and visual point of view, your brand identity. Brand awareness is therefore a much broader concept. But why is brand awareness so important?
