If a B2B customer approaches a salesperson these days. A they have usually already made the actual purchase decision on their own. A at least in principle. This makes it all the more important to establish the actual contact much earlier. A using other means. In addition. A social media marketing offers the unique opportunity to build a relationship of trust based on authenticity. A transparency. A dialogue and emotions. These soft skills can ultimately be the unique selling proposition for the company.
Overall. A this is by no means
The sole task of the marketing department. Rather. A it is the sales people who know their customers well. A know where they hang out and viber database what topics concern them. These are precisely the questions that must be the first step in order to be able to sell via social media marketing. Once you have positioned yourself correctly. A initiated a dialogue with the target group and convinced them of your presence online. A you then need to convince them in a personal conversation with the “hard facts” such as price. A quality. A etc.
Conclusion
It’s not surprising that studies show that companies that have a blog generate many more leads than those that don’t. Content marketing – and 10 ways to monetize a podcast social media marketing is nothing else – has the ability to prove that the company is a rock star. Marketing just shouts the same message out into the world without providing any evidence.
Sales via social media marketing is therefore just a byproduct of a comprehensive social media strategy. If salespeople do not understand that they have to significantly change their role as salespeople. A they will certainly not “die out”. However. A they will miss out on many opportunities to significantly increase their target quotas.
Just a few years ago. A sales were frist database involved much earlier in the purchasing process of a potential customer. Nowadays. A this is only the case much later. According to a Google study. A only after 57% of the purchasing process has been completed. For companies that do not want to lose potential customers. A this means that they have to get involved in their purchasing process much earlier than they currently do. If the traditional route is no longer possible. A new paths must be taken.
