(Moving) pictures say more than 1,000 words – that’s what people know. Since 2010, more and more B2B companies have been using moving images, including in the form of explanatory videos, product videos and 3D animations. Capital goods that require explanation are presented in a way that is easy to understand using 3D animations. New product or service launches can be ideally accompanied by 3D videos. But what is the basic focus of explanatory videos in the B2B sector?
Almost everyone knows the famous
Sendung mit der Maus” (The Show with the Mouse). Time kenya phone number list and again, one is amazed at how easily complex issues can be explained using words and pictures. B2B companies have recognized that this principle can also be applied to customer communication. Why not explain how your own products work with a concise video? Or put messages in a particularly catchy and original form? The fact is that information is increasingly being absorbed using images, and written texts often lose out in an accelerated age.
Diverse possibilities of explanatory videos
The possibilities of 3D explanatory cross-screen strategy: why to adopt it in digital marketing videos are almost unlimited. Because products can be placed directly in front of the camera, their benefits for the B2B sector are immediately apparent. In addition, identification with end customers increases, as a company is given a face and no longer hides behind the columns of letters in a printed instruction manual. Another advantage is that the explanatory videos or tutorials take place “in the middle of life”. In other words, everyday situations can be taken up and implemented in a way that is appropriate for the target group. A smile is expressly desired.
Use cases and practical tips
The customer’s initial scenario is crucial for fb users the success of explanatory videos. Ask yourself what situation the customers are in and what information they need. Only then decide what you want to address in the explanatory video and what form of explanatory video you want to use. Animation with or without speech. 3D representation embedded in an image video, entertaining comic or a mixture of real video sequences and animated illustrated scenes.
The type of explanatory video should be strictly based on the content idea. International explanatory videos, for example, are increasingly being implemented as pure animation with sound but without a speaker or text. This is a particular challenge for the creation of the storyboard, the graphics and the production of the explanatory videos and animations.
