We won’t keep you in suspense any longer. The front of the Jaguar wins the first battle and gets more attention for the visual on average.
From our database we know that the visual is first-reading. It is a strong determining factor in the further viewing behaviour within the expression. We also know that we like to look into people’s eyes ( see our previous comparison of two Nespresso advertisements ). We suspect that this can also be the case with cars. The true character of the car is exposed more with the front.
Also other ads from Jaguar with the car photographed more from the front, performed significantly higher on attention. We will country email list continue to monitor in our database whether the image more from the front continuously performs higher on attention. If you have more experience with this, we would like to hear from you.
Of course, it can’t hurt for the automotive advertiser
A to communicate a model more 360 degrees and to alternate positions. But if that choice is not there, we advise to include the front in it. That way, people identify the brand faster and you grab more attention.
The editors will raffle 3 e-books from the 60-minute series among the submitters of reactions . Won by: Iris, Monique and Luuk. Thanks for participating!
Since the TV program Zondag met Lubach called for deleting your Facebook account, a discussion on this topic has been raging in the australia database directory Netherlands. In recent days, I have seen a lot of sense and nonsense. Time for an explanation. Because what is the real story?The winners of
WhatsApp (and Snapchat)
Before I talk about Facebook, I want to discuss WhatsApp. In the discussion on social media, I see that the pot calls the kettle black people think that WhatsApp shares information with parent company Facebook. They also think that WhatsApp reads your messages.
