The theory of social capital gain popularity after the works. American political scientist Robert Putnam. This own this phenomenon definition: “Social capital is the connections between individuals, social networks, and the norms of reciprocity that flow from these networks. When trust and social networks are well develop, individuals, businesses, and regions prosper.”
Later, American political scientist
Francis Fukuyama, experts from the Organization for Economic Cooperation and Development (OECD) and the World Bank began to view social capital in a similar light.
Trust as an important factor of social capital
Andrey Romanenko, CEO this phenomenon of the manufacturer and distributor of online cash registers Evotor, said in an interview with Forbes that it is very difficult to start a business from scratch with only money – you also ne a variety of connections.
Any form of economic activity is built on interaction with others. Money comes to us exclusively from people, whether it is the head of an organization who pays a salary, a client who buys a service, or a friend who lent us a certain amount.
Business is not only
Ad not so much about money, but about dentist database the ability to create and maintain trust in different areas. If you practice openness, transparency and convey certain values, investors will trust you. Companies in which relationships this phenomenon between employees are built on trust and mutual respect are highly efficient, cohesive, innovative and competitive. People with rich social capital in such companies will willingly and actively influence this phenomenon various processes: find investors, partners and clients, get approvals without bureaucratic obstacles, launch projects faster. And, conversely, when the level of trust is low, people will not be motivat to do something together. You will have to spend additional resources to involve them in the process, control the implementation of tasks and even force them to fulfill promises.
Any trust begins with trusting oneself
It is form in a person inside sales vs. outside sales: how to structure a sales team only when he or she subconsciously realizes that the adb directory world is not hostile. The more we trust people, society, the state, the easier it is for us to find friends and establish interpersonal connections.
