As a rule, automatic interlinking is less accurate, since the robot or plugin does not understand the context of the page. But here, additional AI development or neural networks can help, which can automatically provide users with materials that are interesting to them. But this is quite difficult, and only large companies can afford it. A striking example is YouTube, where videos are displayed on the right screen that are either related to the topic of the video or a related topic, but will definitely attract the user’s attention.
Automation of email newsletters
Send chains of welcome, abandoned cart, and reactivation trigger messages, combining email, SMS, and web push within one chain.
Manual interlinking
Manual links are placed manually by the editor or administrator, here there is more accuracy than automatic interlinking. Links are placed depending on the context and meanings of words, which the algorithm cannot do yet.
The disadvantages of such interlinking are the human factor and sometimes an excess of links, which can confuse the user.
From this section you will learn in which places on the site you can and should place links and in which elements the backlink is enclosed .
Text interlinking
The most common way. These can be links in news or articles.
Navigation or menu.
Interlinking in pictures
In such interlinking, the URL transition will be enclose in a picture, which can sometimes give a better effect than with text interlinking. For example, if it is much easier for the user to visually imagine what will be discusse on the transition page.
Image interlinking works well with brands whose logos may be more familiar to the user than their names.
Site Interlinking: Important Navigation Elements
To properly perform interlinking, you need to think about the benefits for visitors, so that they can easily navigate the site. In this article, I will talk about the types of links that are important navigation elements on the site.
Breadcrumbs
Breadcrumbs indicate the path or location of a product/article in the section hierarchy.
The main advantages of this interlinking are:
- convenient for users – they can easily navigate to the appropriate section;
- does not require a lot of labor to create, as it is performe completely automatically;
- does not require major changes to the layout, because it is just a line of text.
Cross-cutting links
Cross-links are those that are on all pages of the site, such as menus or footer links. The link can be to another page of the site or to an external resource.
This type is mainly use for navigation, so it is better to use the most understandable anchors, avoiding constructions like “Buy Samsung TVs”, replacing them with “Samsung TVs” so that it looks natural.
Contextual links
The simplest way of interlinking is simply shop a hyperlink in the text, which should help the user to get to know the term more deeply, transfer it to another article or a card of the describe product. A striking example of a site that actively uses such interlinking is Wikipedia.
A user who is intereste in the topic will spend a long time moving from article to article and viewing more and more pages.
Correct selection of anchors for interlinking
Anchor is a text part that contains a link. It facebook marketing is locate between tags and in the Anchor type construction.
Anchors can be of the following types:
How to do interlinking correctly: tips
To do interlinking correctly, pay attention to several key points:
- Work out the menu and navigation . In order to correctly distribute the link weight from the main page to the categories, you should carefully work out the site menu. You need to create a logically correct structure that clean email will be understandable to the user and he will be able to easily reach the desire section.
Page interlinking is an important part of both
SEO optimization of a website and increasing the engagement of its visitors. By developing your own strategy for automatically placing links with product recommendations or offers to go to another material, you can quickly get the maximum effect in business indicators – increase conversion or get more impressions.
