Advertising b2b with Google Ads means conquering the first places in the Google search engine results . If you are a company that addresses the business to business market, advertising on Google Ads can be an effective way to promote your brand, your products or your services.
You may have noticed that, next to the top positions lebanon phone number library on Google, there is the word “ad.” to indicate that these are paid ads. Google provides advertisers with the platform to create ads and display them on search results and on all digital sites that make up the Google advertising network. But how does Google Ads work?
In this article, we will explore how to use Google Ads for B2B advertising starting with the benefits that Google Ads offers to businesses.
Why advertise b2b on Google Ads
Google Ads is a very effective tool for the success of a b2b campaign. Below we indicate the main reasons why advertising for companies on this platform can become a winning move:
- Offers maximum ad delivery reach
- It acts faster than unpaid ads
- Show ads only to targeted people
- Creates rapid customer growth opportunities
- Allows maximization of ROI with personal responsibility, passive income, fun and more – that’s what’s most important to online founders! campaign control
- Generates increased awareness of the brand, its products or services
You may already be thinking that your small or medium business cannot handle paid b2b advertising with large budgets. However, know that Google Ads is also suitable for SMEs with limited budgets.
What is Google Ads?
Google Ads is an advertising platform (Ads is the abbreviation of the English word advertising ) based on paid advertising. This tool allows you to plan advertising campaigns both on the search engine and on Google’s partner sites.
When a user performs an online search, the results phone list appear on the page organized according to different factors. The results page, called SERP (Search Engine Results Page), appears structured in blocks. In the highest part are the paid advertisements of Google Ads and, following, the organic answers. The latter are the free ones, they do not depend on Google Ads, but are evaluated by the algorithm based on their correspondence with the user’s search intent.
